{"id":776647,"date":"2021-10-12T15:51:09","date_gmt":"2021-10-12T15:51:09","guid":{"rendered":"https:\/\/www.datron.club\/who-we-are\/"},"modified":"2025-10-10T12:51:48","modified_gmt":"2025-10-10T12:51:48","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/www.datron.club\/en\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tSergio Rasi, founder of the Datron Group<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tDATRON<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Where wine meets design. Our story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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My name is Sergio Rasi, and my story is one of passion, change, and vision.<\/strong><\/p>

It all began in 1980, when I started my journey in the world of sales. I explored different industries, always looking for new challenges, but it was in fashion that I found my home for many years.<\/p>

I studied marketing, attended courses at Bocconi University, trained, made mistakes, learned. Above all, I learned that there is no success without sacrifice.<\/p>

In the 1990s, I began traveling the world \u2014 creating collections, collaborating with major brands, proposing ideas, and producing for others. But when the fashion industry started to change \u2014 with crises, unpaid debts, and globalization \u2014 I realized it was time for a new beginning.<\/p>

In 2010, I discovered a small artisan workshop that built wine coolers. That\u2019s where I saw the future: combining technology, Italian design, and the culture of wine.<\/strong><\/p>

I bought the company, restructured it, relaunched it. That\u2019s how DATRON<\/strong> was born: German Quality, Italian Design.<\/em><\/p>

In 2011, we launched our first website, developed our own products, and entered the markets of Italy, Germany, and Austria \u2014 and later, other European countries. Our products began furnishing Michelin-starred restaurants, luxury hotels, and, above all, the homes of true wine lovers.<\/p>

Today, DATRON is more than just a wine cooler.<\/strong> It\u2019s a piece of furniture, a moment of conviviality, an excuse to open a bottle with friends \u2014 to laugh, share, and live.<\/p>

Because wine is not just a drink \u2014 it\u2019s emotion, culture, and connection.<\/strong>
And DATRON wants to be part of those moments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Datron: the Customer at the Heart of Everything<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our belief is that every bottle of wine has a story to tell. Consequently, every wine cabinet we produce is a chapter in that story. But our commitment goes far beyond the products we create. We are dedicated to being by your side every step of the way, guiding you with expertise and passion, to ensure that your experience with our wine cabinets is truly unforgettable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before the Purchase<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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“We know that choosing a wine cooler is an emotional investment as well as a practical one. That\u2019s why we take the time to understand your needs and desires. Our experts are here to listen and guide you, helping you find the perfect solution that fits your lifestyle and wine collection. Every detail matters, and we work together to help you choose the wine cooler tailored just for you.”<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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After Purchase<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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“Our dedication doesn\u2019t end with the delivery of the product you chose. When you use your Datron wine cooler for the first time, a new chapter in your wine journey begins. We are here to ensure that this chapter goes smoothly. We provide support and answers to any questions you may have about your wine cooler, helping you make the most of all its features and functionalities.”<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"Our In-House Technical Support \u2013 The Best in the Market\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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“Your satisfaction is our top priority. We take pride in offering first-class technical support, unmatched by any of our competitors. We are here for you at every step, whether you need spare parts or, in the event of a malfunction, to restore your wine cooler to full functionality\u2014thanks to Datron\u2019s highly skilled in-house technical team.”<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Sergio Rasi, founder of the Datron Group DATRON Where wine meets design. Our story My name is Sergio Rasi, and my story is one of passion, change, and vision. It all began in 1980, when I started my journey in the world of sales. I explored different industries, always looking for new challenges, but it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-776647","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWho we are | Datron<\/title>\n<meta name=\"description\" content=\"Sergio Rasi, founder of the Datron Group DATRON Where wine meets design. 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